The Reel Founders
Kelly DeSerio
- Founder and Lead Designer -
Alyssa Calderone
- Beauty + Bridal + Special Events Coordinator -
"Hair is fabric. There are different textures, weights, volume, the ability to create structured designs, and mobility with in a design that all has to be calculated."
Kelly is a Color and Style Specialist. Her own passion and success in the Bridal Beauty industry is the basis for building the ReelStyle Bridal Brand. She started her bridal passion by pursuing a Fashion Design Degree, specialized in bridal gowns, from The Fashion Institute & Technology of New York. She was already a licensed beautician at age 18, and built her reputation in the beauty industry while putting herself through school. Upon graduation, she had her final Gown chosen by Demetrios himself of "Demetrios Bridal" for a window display in his Midtown Bridal Salon. Kelly's designing ambitions seemed to take a back seat to her hair career, but plays an important part in her inspiration. Now her approach to hair designing and coloring is based on the same foundation she studied in Garment Design.
Over the past few years, Kelly has become one of the most in demand personal and bridal hair stylists in the New Jersey/New York area! Her styling book includes celebrity clientele such as Priyanka Chopra, Martha MacCallum, Kate Bock and industry leading companies including Ted Gibson, Sports Illustrated, and Berta Bridal!
Alyssa is the Manager and Coordinator for all three divisions of ReelStyle. With a Bachelor's of Science in Communications and Public Relations from St. John's University, Alyssa handles everything from beauty and bridal coordination and customer service to marketing, logistics, and finance. She is the behind the scenes essential that makes sure every client and bride has an elevated experience beyond the chair.
Kelly and Alyssa have been life long friends. With Kelly's artistic talent and Alyssa's business background and mind set, Together, they are the REEL DEAL.
© 2023 ReelStyle Beauty