ReelStyle Beauty at Studio 7 Salon

623 Eagle Rock Ave, 3rd Floor

West Orange, NJ 07052

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The Reel Design Team

Kelly DeSerio

- Founder and Lead Designer -

"Hair is fabric. There are different textures, weights, volume, the ability to create structured designs, and mobility with in a design that all has to be calculated."

Kelly is a Color and Style Specialist.  Her own passion and success in the Bridal Beauty industry is the basis for building the ReelStyle Bridal Brand.  She started her bridal passion by pursuing a Fashion Design Degree, specialized in bridal gowns, from The Fashion Institute & Technology of New York. She was already a  licensed beautician at age 18, and built her reputation in the beauty industry while putting herself through school.  Upon graduation, she had her final Gown chosen by Demetrios himself of "Demetrios Bridal" for a window display in his Midtown Bridal Salon. Kelly's designing ambitions seemed to take a back seat to her hair career, but plays an important part in her inspiration. Now her approach to hair designing and coloring is based on the same foundation she studied in Garment Design.

Over the past few years, Kelly has become one of the most in demand personal and bridal hair stylists in the New Jersey/New York area!  Her styling book includes celebrity clientele such as Priyanka Chopra, Martha MacCallum, Kate Bock and industry leading companies including Ted Gibson, Sports Illustrated, and Berta Bridal!

Alyssa Calderone

- Beauty + Bridal + Special Events Coordinator  -

Alyssa is the Manager and Coordinator for all three divisions of ReelStyle.  With a Bachelor's of Science in Communications and Public Relations from St. John's University, Alyssa handles everything from beauty and bridal coordination and customer service to marketing, logistics, and finance.  She is the behind the scenes essential that makes sure every client and bride has an elevated experience beyond the chair. 







Kelly and Alyssa have been life long friends.  With Kelly's artistic talent and Alyssa's business background and mind set, Together, they are the REEL DEAL.  

Jessica Daniel

- Senior Designer -

Hi! My name is Jessica and I have been in the hair industry for six years specializing in bridal styling and balayage. My favorite thing about the hair industry is that it is constantly evolving. I love learning about new techniques and trends to develop my skill set and become a better stylist.

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Elle Serkin

- Designer -

My name is Elle Serkin and I am a freelance hairstylist and makeup artist for ReelStyle. I’ve been doing hair since 14 years old, but I’ve officially been behind a chair since 2014 when I graduated Cosmetology School. I attended Carsten Institute of Cosmetology in Union Square Park in NYC and finished my hours at Hudson County Vocational School in NJ. I became a certified makeup and hair extension specialist in 2014. I am certified in four different types of hair extensions which includes, weft, tape-in, fusion I-tip, and beads. At the salon, I enjoy doing color and bridal styles, as well as makeup applications. Outside of the salon, I enjoy traveling and doing makeup video tutorials for YouTube.

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