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The Reel Design Team

Kelly Deserio

- Founder and Lead Designer -

"Hair is fabric. There are different textures, weights, volume, the ability to create structured designs, and mobility with in a design that all has to be calculated."

Kelly is a Color and Style Specialist.  Her own passion and success in the Bridal Beauty industry is the basis for building the ReelStyle Bridal Brand.  She started her bridal passion by pursuing a Fashion Design Degree, specialized in bridal gowns, from The Fashion Institute & Technology of New York. She was already a  licensed beautician at age 18, and built her reputation in the beauty industry while putting herself through school.  Upon graduation, she had her final Gown chosen by Demetrios himself of "Demetrios Bridal" for a window display in his Midtown Bridal Salon. Kelly's designing ambitions seemed to take a back seat to her hair career, but plays an important part in her inspiration. Now her approach to hair designing and coloring is based on the same foundation she studied in Garment Design.

Over the past few years, Kelly has become one of the most in demand personal and bridal hair stylists in the New Jersey/New York area!  Her styling book includes celebrity clientele such as Priyanka Chopra, Martha MacCallum, Kate Bock and industry leading companies including Ted Gibson, Sports Illustrated, and Berta Bridal!

Alyssa Calderone

- Hair & Makeup Bridal & Special Events Coordinator  -

With a 16 plus year friendship under our belts, Kelly and I knew the dynamic of our personal relationship would transfer to a beautiful professional and respectful partnership. Kelly asked me to become a partner to at first, expand the Bridal section of ReelStyle Beauty, and eventually the business as a whole. My experience with administrative work and customer service and elaborate as skills with  all things coordination and organization combined with Kelly's passion, drive, and creativity, for this industry, allow for the ReelStyle Brand to continue to expand to new levels!

Read more about the inside scoop on Kelly and Alyssa's friendship here!

Hannah Torres

- Designer -

Nikki Vendola

- Senior Designer -

Jessica Daniel

- Designer -

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