The Reel Founders

Kelly DeSerio

- Founder and Lead Designer -

"Hair is fabric. There are different textures, weights, volume, the ability to create structured designs, and mobility with in a design that all has to be calculated."

Kelly is a Color and Style Specialist.  Her own passion and success in the Bridal Beauty industry is the basis for building the ReelStyle Bridal Brand.  She started her bridal passion by pursuing a Fashion Design Degree, specialized in bridal gowns, from The Fashion Institute & Technology of New York. She was already a  licensed beautician at age 18, and built her reputation in the beauty industry while putting herself through school.  Upon graduation, she had her final Gown chosen by Demetrios himself of "Demetrios Bridal" for a window display in his Midtown Bridal Salon. Kelly's designing ambitions seemed to take a back seat to her hair career, but plays an important part in her inspiration. Now her approach to hair designing and coloring is based on the same foundation she studied in Garment Design.

Over the past few years, Kelly has become one of the most in demand personal and bridal hair stylists in the New Jersey/New York area!  Her styling book includes celebrity clientele such as Priyanka Chopra, Martha MacCallum, Kate Bock and industry leading companies including Ted Gibson, Sports Illustrated, and Berta Bridal!

Alyssa Calderone

- Beauty + Bridal + Special Events Coordinator  -

Alyssa is the Manager and Coordinator for all three divisions of ReelStyle.  With a Bachelor's of Science in Communications and Public Relations from St. John's University, Alyssa handles everything from beauty and bridal coordination and customer service to marketing, logistics, and finance.  She is the behind the scenes essential that makes sure every client and bride has an elevated experience beyond the chair. 







Kelly and Alyssa have been life long friends.  With Kelly's artistic talent and Alyssa's business background and mind set, Together, they are the REEL DEAL.  


Andrea Torres

- Founder and Lead Designer -

36 years ago, I began my journey as a licensed professional  hair stylist. I have had the honor & privilege to study with the industries finest. I have worked for 2 different hair care companies. I have accomplished various artist platforms, fashion shows and I worked for television. I also owned a salon prior to studio 7

in 2012. Studio 7 became my place of rest a place to create learning and love. I found my strength as a leader I also realized all my accomplishments knowledge and passion mean nothing if I cant make someone  feel beautiful inside and out. this is my calling but I am not alone I d like to introduce you to my amazing people who uniquely bring their talent and passion to studio 7...

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