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Before the Crown, every Keratin came with a 48 Hours Rule Book: 




THE CROWN treatment breaks all the rules! Leave the salon with perfect hair that is ready for any adventure.

Alexa Young, CA

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Morgan James, NY

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Lisa Driver, MI

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Zero Fuzz Given. Fight Frizz with


Not your typical Keratin treatment! The Crown Pro smoothes and repairs any hair type, making hair more manageable and healthier than ever for long-term results.


THE CROWN Pro treatment:


-uses a method called Acro-Core. This method is based on five smart molecules composed of natural ingredients: bio ceramide, wheat germ, mustard oil, keratin, and acai juice. Each molecule has a different benefit for the hair; when combined they work together to promote long-term softness, strength, moisture, elasticity, smoothness, and shine. 

-is formulated to protect hair from environmental conditions such as: harsh sun, wind, moisture, and dryness.


-typically lasts up to 6 months, double the life of a typical keratin treatment.


-is formaldehyde free and can be completed in just one salon visit.


Currently, ReelStyle Exchange is the only salon in the tri-state area that offers THE CROWN treatment, and the ReelStyle team is helping lead a nation-wide product launch.


THE CROWN has been created to treat all hair types and textures. This retexturing line provides smoothing and conditioning benefits on everyone. Whether your hair is fine, kinky, curly, frizzy, thick, color treated, bleached, or even damaged we have a formula to suit your needs. 


THE CROWN treatment is an in-salon treatment that can be applied as a stand-alone treatment or with color. Part 1 sits for up to 90 minutes and rinses out. Part 2 includes drying and ironing, and is finished with a shampoo and condition, so you leave with clean, ready to live in hair with no restriction. The entire process can be up to 4 hours. This treatment lasts up to 6 months with proper maintenance. To properly maintain hair and prolong treatment, we offer a variety of products. Each full CROWN treatment service appointment includes a bottle of shampoo and conditioner.

THE CROWN has been created to treat all hair types and textures. This is not a straightening product. The retexturing technology line provides smoothing and conditioning by infusing the cuticle with 5 KEY Ingredients, offering solutions for everyone based on versatile hair goals.

THE CROWN has benefits FOR everyone. 

Learn more about the Crown

Want to know more about the science behind this revolutionary booklet? 

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